About DewMarket

What this site covers

DewMarket documents the practical side of wholesale produce sourcing for small retailers and independent farmers market vendors across Canada. The focus stays narrow: how produce moves from terminal markets and regional distributors to outdoor stalls and neighbourhood stores, and what vendors typically encounter along the way.

Coverage includes terminal market structure, wholesale pricing cycles, cold chain handling, supplier negotiation basics, and inventory approaches suited to perishable goods. Notes are written from a vendor perspective, not a distributor or policy perspective.

Who the guides are for

The primary audience is small-scale buyers — vendors at weekend farmers markets, independent greengrocers, and small-format grocery operators who source some or all of their produce through wholesale channels rather than growing it themselves. These buyers often lack the purchasing volume to receive the same terms as larger retailers, and the guides reflect that position.

The articles are also read by people researching the produce supply chain in Canada for general knowledge: students, journalists, and people considering entering farmers market vending for the first time.

Editorial approach

Articles aim to describe how the wholesale produce supply chain actually works in Canada, not how it should ideally work. Where numbers are cited — freight margins, shrinkage rates, terminal market price spreads — the source is noted or linked. Where information is anecdotal or approximate, that is stated explicitly.

DewMarket does not accept sponsored content or paid placements. No produce distributor, terminal market operator, or vendor association has editorial influence over what is published here.

Contact and corrections

For corrections, updates, or general correspondence:

• Email: info@dewmarket.org
• Phone: (416) 555-0142
• Address: 1240 Bay Street, Suite 400, Toronto, ON M5R 2A7, Canada

If you have noticed a factual error or an outdated figure in any article, a brief note with a source link is the most useful form of correction to send. Responses typically go out within two business days.

Last updated

This page was last reviewed in May 2026.